Johnson, William C. <br/><br/>
Total quality in marketing 
William C. Johnson, Richard J. Chvala. 
 - Fl  St. Lucie Press  1997. 
 - xix, 276 p. 
 - The St. Lucie Press total quality series .
<br/><br/><label>ISBN: </label>1884015131  49.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Total quality management--United States<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .J587 1997