TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Thomas L.
TI  - El nuevo MaxiMarketing: guía para transformar su publiclidad, promoción y estrategia de mercados para la economia de la informacion
SN  - 9701010094
U1  - 658.8 
PY  - 1996///
CY  - México, San Juan
PB  - McGraw-Hill
KW  - Marketing
KW  - Local
KW  - Sales promotion
KW  - Advertising
KW  - LEMB
N1  - Translation of: MaxiMarketing, the new direction in advertising, promotion, and marketing strategy; Includes index; Includes bibliographical references: p. [267]-272
ER  -