01018nam a2200277Ia 4500001000700000003000500007005001700012008004100029020001500070035002000085040001300105041001300118082001000131100002100141240002700162245020500189260004400394300002400438500010400462500002000566504005500586650002100641650002700662650002200689700002900711211923BIBL20160527195022.0911210s1996    mx a          000 0 spa d  a9701010094  a(OCoLC)24924045  aPIFcPIF1 aspaheng00a658.81 aRapp, Stan2LEMB14aThe new maximarketing.10aEl nuevo MaxiMarketingbguía para transformar su publiclidad, promoción y estrategia de mercados para la economia de la informacioncStan Rapp y Thomas L. Collins ; traducción de Robert A. Haas.  aMéxicoaSan JuanbMcGraw-Hillcc1996.  axiv, 352 p.c23 cm.  aTranslation of: MaxiMarketing, the new direction in advertising, promotion, and marketing strategy.  aIncludes index.  aIncludes bibliographical references: p. [267]-272. 0aMarketing2Local 0aSales promotion2Local 0aAdvertising2LEMB10aCollins, Thomas L.2LEMB