Elementos esenciales de la estrategia publicitaria
Essentials of advertising strategy
Schultz, Don E.
creator
Tannenbaum, Stanley I.
text
mx
México
McGraw-Hill Interamericana
1992
monographic
spa
vii, 130 p. ill.
Don e. Schultz, Stanley I. Tannenbaum ; traducción: Guadalupe Meza Staines.
Translation of: Essentials ofadvertising strategy.
Advertising
HF5821 .S419 1988
659.1/11
9701000331
870901
20160527195003.0
211731