00810nam a2200241Ia 4500 211731 BIBL 20160527195003.0 870901s1992 mx a 00010 spa 9701000331 EVLG HF5821 .S419 1988 659.1/11 19 659.111 Schultz, Don E. Local 166629 Essentials of advertising strategy. Elementos esenciales de la estrategia publicitaria Don e. Schultz, Stanley I. Tannenbaum ; traducción: Guadalupe Meza Staines. México McGraw-Hill Interamericana 1992. vii, 130 p. ill. Translation of: Essentials ofadvertising strategy. Advertising LEMB 47734 Tannenbaum, Stanley I. Local 176828 158347 158347 0 0 ddc 0 P___R__511_800000000000000_V_393_C2 0 abpr 256821 1 1 B 2016-05-27 305654 0 p. r. 511.8 v 393 c2 60000010066212 2016-05-27 00:00:00 r:211731 23