TY  - BOOK
AU  - Roman, Ernan.
TI  - Integrated direct marketing: the cutting-edge strategy for sycronizing advertising, direct mail, telemarketing, and field sales
SN  - 0844233498
PY  - 1995///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Direct marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -