Roman, Ernan. <br/><br/>
Integrated direct marketing  the cutting-edge strategy for sycronizing advertising, direct mail, telemarketing, and field sales 
Ernan Roman. 
 - Lincolnwood, IL  NTC Business Books  1995. 
 - 223 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844233498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing