Koschnick, Wolfgang J. <br/><br/>
Dictionary of marketing / 
J. Koschnick Wolfgang. 
 - Brookfield, Vermont :  Gower Publ. ,  1995. 
 - 647 p.  ill.  24 cm. 
<br/><br/><label>ISBN: </label>0566076128  102.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.