TY  - BOOK
AU  - Rosenberg,Jerry Martin
TI  - Dictionary of marketing and advertising
T2  - Business dictionary series
SN  - 0471025038
AV  - HF5415 .R577 1995
U1  - 658.8'003 19
PY  - 1995///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Dictionaries
KW  - Local
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references
ER  -