Rosenberg, Jerry Martin. <br/><br/>
Dictionary of marketing and advertising / 
Jerry M. Rosenberg. 
 - New York :  Wiley ,  1995. 
 - xii, 371 p.  24 cm. 
 - Business dictionary series .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471025038 047102502X 
<br/><br/><label>LCCN: </label>94025576  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Advertising--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R577 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8'003