TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Parson, Leonard J.
TI  - Basic marketing management
SN  - 047158603X : 44.05
AV  - HF5415.13 .D314 1995
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references
ER  -