Etzel, Michael J., <br/><br/>
Marketing 
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 11th ed. 
 - New York  McGraw-Hill  c1997. 
 - 1 v. (various pagings)  col. ill.  26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070189544 (paper) 
<br/><br/><label>LCCN: </label>96019807  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8