@book{157599,
	author = {Etzel, Michael J., and Walker, Bruce J.},
	title = {Marketing},
	publisher = {McGraw-Hill},
	year = {c1997.},
	series = {McGraw-Hill series in marketing},
	address = {New York},
	edition = {11th ed.},
	note = {Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.}
}