Oliver, Richard L.
Satisfaction a behavioral perspective on the consumer
Richard L. Oliver.
- New York McGraw Hill c1996.
- xvi, 432 p. ill. 24 cm.
Includes bibliographical references and index.
0070480257 (acid-free paper)
96017899
Consumer satisfaction
Consumer satisfaction--Evaluation.
HF5415.335 / .O55 1997
658.8/12