Oliver, Richard L.

Satisfaction a behavioral perspective on the consumer Richard L. Oliver. - New York McGraw Hill c1996. - xvi, 432 p. ill. 24 cm.

Includes bibliographical references and index.

0070480257 (acid-free paper)

96017899


Consumer satisfaction
Consumer satisfaction--Evaluation.

HF5415.335 / .O55 1997

658.8/12