TY - BOOK AU - Bettinghaus,Erwin Paul TI - Persuasive communication AV - BF637.P4 B4 U1 - 301.1 PY - 1968///] CY - New York PB - Holt, Rinehart and Winston KW - Persuasion (Psychology) KW - Local N1 - Bibliography:p. 288-303 ER -