TY  - BOOK
AU  - Nelson,Carol
TI  - The new road to sucessful advertising: how to integrate image and response
SN  - 0929387538
AV  - HF5821 .N37 1991
PY  - 1991///
CY  - Chicago
PB  - Bonus Books
KW  - Advertising
KW  - Management
KW  - LEMB
KW  - Commercial art
N1  - Includes index
ER  -