TY  - BOOK
AU  - Nichols Judith E.
TI  - By the numbers: using demographics and psychographics for business growth in the '90s
AV  - HF5415.32 .N53 1990
PY  - 1990///
CY  - Chicago, Illinois
PB  - Bonus Books
KW  - Consumers' preferences
KW  - Local
KW  - Psychographics
KW  - Business forecasting
KW  - Marketing
N1  - Includes bibliographical references (p. [265] - 282) and index
ER  -