Nichols Judith E. <br/><br/>
By the numbers  using demographics and psychographics for business growth in the '90s 
Judith E. Nichols. 
 - Chicago, Illinois  Bonus Books  c1990. 
 - viii,289 p.  ill. ; 24 cm. 
<br/><br/>Includes bibliographical references (p. [265] - 282) and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences<br/>Psychographics.<br/>Business forecasting<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .N53 1990