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  <titleInfo>
    <title>Términos de marketing</title>
    <subTitle>diccionario - base de datos</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Santesmases Mestre, Miguel.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <originInfo>
    <place>
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    </place>
    <place>
      <placeTerm type="text">Madrid</placeTerm>
    </place>
    <publisher>Pirámide</publisher>
    <dateIssued>1996</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>1069 p. 24 cm. 2 disqutets.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Miguel Santesmases Mestre.</note>
  <note>Bibliografía: p. 1017-1069.</note>
  <note>System requirements: PC or compatible, 3 1/2 in. floppy drive, DOS 3.3 or higher, 4-5 mg free disk space on hard drive; VGA monitor recommended.</note>
  <subject authority="bidex">
    <topic>Mercado</topic>
    <topic>Diccionarios</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Dictionaries</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
    <topic>Diccionarios.</topic>
  </subject>
  <identifier type="isbn">8436809475</identifier>
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    <recordCreationDate encoding="marc">960307</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527194630.0</recordChangeDate>
    <recordIdentifier source="BIBL">209868</recordIdentifier>
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