Santesmases Mestre, Miguel. <br/><br/>
Términos de marketing  diccionario - base de datos 
Miguel Santesmases Mestre. 
 - Madrid  Pirámide  1996. 
 - 1069 p.  24 cm.  2 disqutets. 
<br/><br/>Bibliografía: p. 1017-1069. 
<br/><br/><br/>System requirements: PC or compatible, 3 1/2 in. floppy drive, DOS 3.3 or higher, 4-5 mg free disk space on hard drive; VGA monitor recommended. 
<br/><br/><label>ISBN: </label>8436809475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercado--Diccionarios.<br/>Marketing--Dictionaries.
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Diccionarios.