TY - BOOK AU - Weir,Walter TI - How to create interest-evoking, sales-inducing, non-irritating advertising SN - 1560242388 (acid free paper) AV - HF5825 .W397 1993 U1 - 659.1 20 PY - 1993/// CY - New York PB - Haworth Press KW - Advertising copy KW - Local KW - Advertising KW - Management KW - LEMB N1 - Includes bibliographical references (p. 207-209) and index ER -