Weir, Walter. <br/><br/>
How to create interest-evoking, sales-inducing, non-irritating advertising 
Walter Weir. 
 - New York  Haworth Press  c1993. 
 - xii, 213 p.  ill.  22 cm. 
<br/><br/>Includes bibliographical references (p. 207-209) and index. 
<br/><br/><label>ISBN: </label>1560242388 (acid free paper) 1560242396 (pbk. : acid free paper) 
<br/><br/><label>LCCN: </label>91034585  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising--Management.
<br/><br/><label>LC Class. No.: </label>HF5825  / .W397 1993 
<br/><br/><label>Dewey Class. No.: </label>659.1