Marketing university outreach programs
Ralph S. Foster, Jr., William I. Sauser, Jr., Donald R. Self, editors.
- New York Haworth Press c1994.
- xiv, 282 p. ill. 23 cm.
"Has also been published as Journal of nonprofit & public sector marketing, volume 2, numbers 2/3 1994"--T.p. verso.
Includes bibliographical references and index.
1560246103 (alk. paper)
94034200
Public universities and colleges--Public services--Marketing.--United States Industrial marketing--United States. University extension--United States.