TY  - BOOK
AU  - Cahill,Dennis J.
TI  - Internal marketing: your company's next stage of growth
T2  - Haworth marketing resources
SN  - 0789060051 (hc : alk. paper)
AV  - HF5415.13 .C25 1996
U1  - 658.8 20
PY  - 1996///
CY  - New York
PB  - Haworth Press
KW  - Marketing
KW  - Management
KW  - Local
KW  - Market segmentation
KW  - Marketing channels
N1  - Includes bibliographical references (p. 147-162) and index
ER  -