Cahill, Dennis J.

Internal marketing your company's next stage of growth Dennis J. Cahill. - New York Haworth Press c1996. - xi, 164 p. ill. 23 cm. - Haworth marketing resources .

Includes bibliographical references (p. 147-162) and index.

0789060051 (hc : alk. paper)

95035020


Marketing--Management.
Market segmentation
Marketing channels

HF5415.13 / .C25 1996

658.8