TY  - BOOK
AU  - Stevens,Robert E.
AU  - Loudon,David L.
AU  - Warren,William E.
TI  - Marketing planning guide
T2  - Haworth marketing resources
SN  - 1560240849 (pbk. : alk. paper)
AV  - HF5415.13 .S874 1990
U1  - 658.8/02 20
PY  - 1991///
CY  - New York
PB  - Haworth Press
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -