Stevens, Robert E. <br/><br/>
Marketing planning guide 
Robert E. Stevens, David L. Loudon, William E. Warren. 
 - New York  Haworth Press  c1991. 
 - xiii, 289 p.  22 cm. 
 - Haworth marketing resources .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1560240849 (pbk. : alk. paper) 1560240830 (alk. paper) 
<br/><br/><label>LCCN: </label>90027355 //r912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S874 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/02