TY  - BOOK
AU  - Reich,Allen Z.
TI  - Marketing management for the hospitality industry: a strategic approach
SN  - 0471310123 (acid-free paper)
AV  - TX911.3.M3 R43 1995
U1  - 647.94/068/8 20
PY  - 1995///
CY  - New York
PB  - Wiley
KW  - Hospitality industry
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references
ER  -