Reich, Allen Z. <br/><br/>
Marketing management for the hospitality industry  a strategic approach 
Allen Z. Reich. 
 - New York  Wiley  1995. 
 - xix, 530 p. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471310123 (acid-free paper) 
<br/><br/><label>LCCN: </label>94047535  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / R43 1995 
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8