Foster, Dennis L.

Ventas y mercadotecnia para el profesional del turismo Dennis L. Foster; traducción: Lic. Guadalupe Meza Staines. - México McGraw-Hill c1994. - xvii, 233 p. ill. (some col.)

Includes index. Translation of: Sales and marketing for the travel professional.

9701003659


Travel agents--Marketing.
Tourist trade

G154 / .F6718 1994

338.4/791/02373