Co-opetition
Adam M. Brandenburger and Barry J. Nalebuff.
- 1st ed.
- New York Doubleday 1996.
- xiv, 290 p. ill. 25 cm.
"A Currency Book." "A revolutionary mindset that redefines competition and cooperation in the marketplace ... The game theory strategy that's changing the game of business."
Includes bibliographical references (p. [267]-279) and index.
0385479492
96004900
Strategic planning Game theory Cooperation Competition