TY  - BOOK
AU  - Weilbacher,William M.
TI  - Brand Marketing: building winning brand strategies that deliver value and customer satisfaction
SN  - 0844234761
AV  - HF5415.15 .W425 1993
PY  - 1995///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Brand name products
KW  - marketing
KW  - Local
KW  - Brand choice
N1  - Includes index
ER  -