Weilbacher, William M. <br/><br/>
Brand Marketing  building winning brand strategies that deliver value and customer satisfaction 
William M. Weilbacher. 
 - Lincolnwood, IL  NTC Business Books  1995. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844234761  39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--marketing.<br/>Brand choice
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .W425 1993