TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - How to write a successful marketing plan: a disciplined and comprehensive approach
SN  - 0844232025
AV  - HF5415.13 .H52 1990
U1  - 658.8/02 20
PY  - 1996///
CY  - Lincolnwood, Ill., U.S.A.
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
KW  - Local
KW  - Business planning
N1  - Includes index
ER  -