How to write a successful marketing plan a disciplined and comprehensive approach
Roman G. Hiebing, Jr., Scott W. Cooper.
- 2nd ed.
- Lincolnwood, Ill., U.S.A. NTC Business Books c1996.
- xviii, 342 p. ill. 29 cm.
Includes index.
0844232025 79.95
90139063 //r95
Marketing--Management--Handbooks, manuals, etc. Business planning--Handbooks, manuals, etc.