Hiebing, Roman G.

How to write a successful marketing plan a disciplined and comprehensive approach Roman G. Hiebing, Jr., Scott W. Cooper. - 2nd ed. - Lincolnwood, Ill., U.S.A. NTC Business Books c1996. - xviii, 342 p. ill. 29 cm.

Includes index.

0844232025 79.95

90139063 //r95


Marketing--Management--Handbooks, manuals, etc.
Business planning--Handbooks, manuals, etc.

HF5415.13 / .H52 1990

658.8/02