@book{155147,
	author = {Hiebing, Roman G. and Cooper, Scott W.},
	title = {How to write a successful marketing plan},
	publisher = {NTC Business Books},
	year = {c1996.},
	address = {Lincolnwood, Ill., U.S.A.},
	edition = {2nd ed.},
	note = {Includes index.}
}