TY  - BOOK
AU  - Bennett, Peter D.
AU  - Bennett, Peter D.
TI  - Dictionary of marketing terms
SN  - 0844235989
PY  - 1995///
CY  - Chicago, IL
PB  - American Marketing Association
KW  - Marketing Dictionaries
KW  - Local
N1  - At head of title: American Marketing Association
ER  -