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  <titleInfo>
    <title>Dictionary of marketing terms</title>
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    <title>American Marketing Association</title>
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  <name type="personal">
    <namePart>Bennett, Peter D.</namePart>
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  <name type="personal">
    <namePart>Bennett, Peter D.</namePart>
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    <place>
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    <publisher>American Marketing Association</publisher>
    <dateIssued>1995</dateIssued>
    <edition>5th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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  <note type="statement of responsibility">Peter D. Bennett, editor.</note>
  <note>At head of title: American Marketing Association.</note>
  <subject authority="lcsh">
    <topic>Marketing Dictionaries</topic>
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  <identifier type="isbn">0844235989</identifier>
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    <recordCreationDate encoding="marc">961210</recordCreationDate>
    <recordChangeDate encoding="iso8601">20180917123739.0</recordChangeDate>
    <recordIdentifier source="BIBL">207402</recordIdentifier>
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