Dictionary of marketing terms / 
Peter D. Bennett, editor. 
 - 5th ed. 
 - Chicago, IL :  American Marketing Association ,  1995. 
<br/><br/> At head of title: American Marketing Association. 
<br/><br/><label>ISBN: </label>0844235989  39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Dictionaries.