TY - BOOK AU - Cook, Kenneth J. ED - American Marketing Association. TI - AMA complete guide to strategic planning for small business SN - 0844235873 PY - 1995/// CY - Chigaco, IL PB - American Marketing Association;NTC business books KW - Strategic planning KW - Local KW - Small business N1 - "American Marketing Association."; Includes bibliographical references and index ER -