Interactive Marketing  the future present 
Edward Forrest, Richard Mizerski, editors. 
 - Chicago, IL  American Marketing Association  1996. 
 - xxiii,390 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844234265  47.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interactive marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1264  / .F67 1996