TY  - BOOK
AU  - Myers,James H.
TI  - Segmentation and positioning for strategic marketing decisions
AV  - HF5415.125 .M493 1996
PY  - 1996///
CY  - Chicago, IL
PB  - American Marketing Association
KW  - Marketing
KW  - Statistical methods
KW  - Local
KW  - Market segmentation
N1  - Includes index
ER  -