Myers, James H. <br/><br/>
Segmentation and positioning for strategic marketing decisions 
James H. Myers. 
 - Chicago, IL  American Marketing Association  1996. 
 - xiii; 358 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label> 51.53 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Statistical methods.<br/>Market segmentation
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .M493 1996