TY - BOOK AU - Kinnear,Thomas C. AU - Taylor,James R. TI - Marketing research: an applied approach T2 - McGraw-Hill series in marketing SN - 007034745X AV - HF5415.2 .K53 1983 U1 - 658.8/3 20 PY - 1983/// CY - New York PB - McGraw-Hill KW - Marketing research KW - Local KW - Marketing KW - Management N1 - Includes bibliographies and indexes ER -