<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00919nam a2200289Ia 4500</leader>
  <controlfield tag="001">206894</controlfield>
  <controlfield tag="003">BIBL</controlfield>
  <controlfield tag="005">20160527194111.0</controlfield>
  <controlfield tag="008">900808s1983    nyuab    b    00110 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a"> 82018699 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">007034745X</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">evlg</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415.2</subfield>
    <subfield code="b">.K53 1983</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.8/3</subfield>
    <subfield code="2">20</subfield>
  </datafield>
  <datafield tag="092" ind1=" " ind2=" ">
    <subfield code="a">658.83</subfield>
    <subfield code="b">K55m2</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2="0">
    <subfield code="a">Kinnear, Thomas C.</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">120421</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing research</subfield>
    <subfield code="b">an applied approach</subfield>
    <subfield code="c">Thomas C. Kinnear, James R. Taylor.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2nd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York</subfield>
    <subfield code="b">McGraw-Hill</subfield>
    <subfield code="c">1983</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xviii, 698 p.</subfield>
    <subfield code="b">ill.</subfield>
  </datafield>
  <datafield tag="490" ind1=" " ind2="0">
    <subfield code="a">McGraw-Hill series in marketing</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">133871</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographies and indexes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing research</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">131175</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">131165</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="0">
    <subfield code="a">Taylor, James R.</subfield>
    <subfield code="q">(James Ronald)</subfield>
    <subfield code="d">1938-</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">177167</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">154677</subfield>
    <subfield code="d">154677</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">HF_5415_200000000000000__K53_1983</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">mbl</subfield>
    <subfield code="9">228243</subfield>
    <subfield code="a">12</subfield>
    <subfield code="b">12</subfield>
    <subfield code="c">20</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="e">Midwest</subfield>
    <subfield code="g">29.95</subfield>
    <subfield code="i">299843</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415.2 .K53 1983</subfield>
    <subfield code="p">50000002039377</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="x">r:206894 </subfield>
    <subfield code="x"> z:NCC:D</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
