Braidot, Nestor P. <br/><br/>
Marketing total / Nestor P. Braidot. 

 - 3 ed. 
 - Buenos Aires  Ediciones Macchi  c1992. 
 - 409 p. 
<br/><br/>Bibliography: p. [389]-409. 
<br/><br/><label>ISBN: </label>9505372051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 .B628 1992