TY - BOOK AU - Bell,Martin L. TI - Marketing; concepts and strategy SN - 0395265037 AV - HF5415 .B4286 1979 U1 - 658.8 PY - 1979/// CY - Boston PB - Houghton Mifflin company KW - Marketing KW - Management KW - Local N1 - Bibliographical footnotes ER -