Bell, Martin L. <br/><br/>
Marketing; concepts and strategy 
[by] Martin L. Bell. 
 - 3rd ed. 
 - Boston  Houghton Mifflin company  1979 
 - xii, 595 p.  tables, diagrs.  23 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>ISBN: </label>0395265037 
<br/><br/><label>LCCN: </label>78069572   
<br/><br/><label>Nat. Bib. No.: </label>B67-6999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B4286 1979 
<br/><br/><label>Dewey Class. No.: </label>658.8