TY  - BOOK
AU  - Schnaars,Stephen P.
TI  - Marketing Strategy: a customer-driven approach
SN  - 0029279534
AV  - HF5415.13 .S345 1991
PY  - 1991///
CY  - New York
PB  - McMillan
KW  - Marketing
KW  - Management
KW  - Local
KW  - Competition
KW  - Strategic planning
ER  -