Schnaars, Stephen P. <br/><br/>
Marketing Strategy  a customer-driven approach 
Steven P.Schnaars. 
 - New York  McMillan  1991. 
 - 319 p. 
<br/><br/><label>ISBN: </label>0029279534  50.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Competition<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S345 1991